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Article: CLAIBORNE INTIMATES TARGETS FULL FIGURES.(Liz Claiborne Intimates)(Brief Article)
- Article from:
- WWD
- Article date:
- August 6, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Liz Claiborne Intimates is launching its first full-figure line of bras to 800 department store doors this month.
The line, produced under license by Jockey International, is aimed at the 35-to-55-year-old set and will be available in cup sizes 36C to 40DD. The line consists of two groups: a Lace Full Fit collection for initial deliveries slated Aug. 25, and a Tailored Full Fit line, which will be available at stores beginning Jan. 25. The lines will focus on seamless styles of nylon and Lycra spandex microfiber and cotton knit, as well as a minimizer.
Barbara Friedman, president of licensing at Liz Claiborne Inc., said the full-figure ...