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Article: Skechers brand taps into all age groups.(Knight Ridder Newspapers)
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- August 27, 2001
- Author:
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI _ Don't tell Jane Cresci that only the young and the trendy wear Skechers.
The Islamorada, Fla., grandmother has a closet overflowing with more than a dozen pairs. She owns sandals, walking shoes, backless sneakers and more, all in a rainbow of colors.
With the opening of four Skechers stores over the last nine months in the greater Miami area, Cresci has found nirvana. For her, Skechers is as much about comfort as it is about style.
"I can wear them as a casual shoe, they look nice and I don't have to be worried about my legs getting tired," said Cresci, while shopping this week with her two granddaughters, whom she introduced to the ...