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Article: US DMA and Fedma sign collaborative agreement.(American Direct Marketing Association, Federation of European Direct Marketing)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- August 10, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brussels: The American Direct Marketing Association (US DMA) has joined Fedma as part of an ambitious long-term strategy.
It is hoped the move will increase international market opportunities for US DMA members and represent their interests in Brussels and Strasbourg, to the same extent it does in Washington DC.
Europe has some of the world's best markets for expanding direct marketing businesses, with the average return on direct marketing investment exceeding $10 per ...