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Article: The WCRS Group strengthens international media buying interest and restructures its worldwide advertising network. (Carat Holding SA acquisition)
- Article from:
- PR Newswire
- Article date:
- October 18, 1989
CopyrightCOPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE WCRS GROUP STRENGTHENS INTERNATIONAL MEDIA BUYING INTEREST AND
RESTRUCTURES ITS WORLDWIDE ADVERTISING NETWORK
NEW YORK, Oct. 18 /PRNewswire/ -- The WCRS Group plc (WCRS), which last year purchased 50 percent of Carat Holding SA (Carat), announced today that it has agreed to purchase the remaining 50 percent of Carat, the leading independent media buying group in Europe.
The purchase price is FF2,020 million, of which FF1,020 million will be payable on completion of FF1,000 million payable in approximately equal annual installments over four years. The initial purchase consideration will be satisfied by a cash payment to the Carat ...