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Article: soapbox.(48 Hrs. Video)(Brief Article)
- Article from:
- Video Business
- Article date:
- August 20, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The P.A. announcer pumped up the fans by calling every Valley Dawgs slam dunk a "48 Hrs. Video slam dunk."
DAWG DAYS OF SUMMER
48 Hrs. Video recently completed a six week cross-promotion with the Pennsylvania Valley Dawgs, a U.S. Basketball League team coached by former Philadelphia 76ers great Darryl "Chocolate Thunder" Dawkins.
The games were broadcast live to 300,000 homes on cable TV and radio. Two 48 Hrs. Video TV and radio commercials were broadcast per game. We also sponsored the 48 Hrs. Video halftime show, on which I gave several radio and TV interviews throughout the season, further promoting our stores. We had a booth at all 15 home ...