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PETS and plastic bags.(pet food marketing)(Brief Article)
- Article from:
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Food Processing
- Article date:
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July 1, 2001
- Author:
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Copyright informationCOPYRIGHT 2001 Putman Publishing, Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the battle for attention on the pet food shelves as fierce as the battle far attention between two Rottweilers, pet food companies are working to find ways to differentiate themselves.
One tool growing in use for such differentiation is the packaging itself. For years pet food has been packaged in multiwall paper bags, often laced with a woven closure and, often, easily torn apart by a hungry pooch or somehow soaked into a breakdown. Enter plastic for pet food packaging. Proponents say plastic offers a host of benefits over paper, and it seems to be pushing itself into the forefront of the market. Standup pouches for pets are also experiencing a push in popularity ...
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