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Article: Bench Mark.(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 20, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After years of being dominated by real estate agents and personal injury lawyers, advertising space on L.A.'s bus benches is attracting a hipper clientele
PITY no longer the lowly bus bench. Long the poor stepchild of the advertising world - less glamorous than broadcast media and unable to compete with the sheer size of its billboard cousins - the ubiquitous bus bench is experiencing a marketing renaissance.
What's more, they owe their revived success to television.
There are an estimated 10,000 bus benches in the city of Los Angeles, and ever since ABC's 1999 "TV is Good" campaign, which included the use of more than 2,000 MT bus benches, ...