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Article: ABA Marketing Network: A Name change Plus Added Benefits.(Brief Article)
- Article from:
- Bank Marketing
- Article date:
- July 1, 2001
CopyrightCOPYRIGHT 2001 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's new! It's better! It's the ABA Marketing Network. Beginning July 1, 2001, BMA will reposition itself by offering a variety of new member benefits. To accentuate these innovations, BMA has renamed itself the ABA Marketing Network.
The ABA Marketing Network will continue to offer all the programs and services of the BMA, but with added focus on member development and promotion of the role of marketing within the industry.
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