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Article: MVNOs need data focus to succeed.(mobile virtual network operators)(Company Business and Marketing)
- Article from:
- New Media Age
- Article date:
- July 26, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A new report from the strategic research company Baskerville is predicting that successful mobile virtual network operators (MVNO) will need to focus on data services rather than voice services.
The report adds that MVNOs' long term success will depend on them offering services for a niche audience. For example, Virgin Mobile appeals to a younger and trendier market segment than its host network One2One, which helps ensure that it doesn't step on One2One's toes. It's important to maintain the difference between the target markets otherwise there will be direct competition.
The future of MVNOs directly ties into the evolution of mobile ISPs. As MVNOs ...