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Article: Produce Commodity boards is anybody listening?
- Article from:
- Grocery Headquarters
- Article date:
- July 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Supermarket consolidation is affecting the role of produce commodity boards, as retailers look for consumer research and category management assistance.
How much influence do produce commodity boards have with retailers? Plenty. Despite consolidating grocery chains and litigious growers, commodity boards have thrived by focusing on comprehensive marketing and publicity programs, nutrition, post-harvest and consumer research and category management programs. As retailers consolidate, commodity boards are discovering that their influence invariably depends on the quality of their services. "As far as grocers wanting their help in the new environment, some do and ...