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Article: Travel Michigan on a journey for money from other sources.(Brief Article)
- Article from:
- Crain's Detroit Business
- Article date:
- September 3, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LANSING - Michigan's tourism-marketing agency may turn to the private sector for support.
Faced with rising advertising costs and dim prospects for increases in Travel Michigan's legislative appropriation, state officials are looking at ways to bring in additional money.
Possibilities include:
* Selling more ads in Travel Michigan publications.
* Allowing companies to use the Travel Michigan brand on products in exchange for payment.
* Making advertising available within the Michigan Economic Development Corp.'s business and visitors center in Detroit Metropolitan Airport's new midfield terminal.
``We want to look at ...