Article: Scitex Digital Printing Launches Business Color(TM) at PRINT(R) 01 Industry Show; Creates New Print Category and Alternative to Offset Printing.

Article: Scitex Digital Printing Launches 'Business Color(TM)'.
PR Newswire;  September 6, 2001 ;     700+ words ......Printing today launched Business Color(TM), a new print category...technology behind Business Color by Scitex optimizes...digital printing. Business Color is aimed initially at commercial printers, direct mail, data center printers...label markets. The Business ...

Article: International direct mail trends. (International)
Direct Marketing;  October 1, 1993 ;     700+ words ...An average 80 percent of the direct mail in the United Kingdom is opened and...do they compare to the United States? Direct mail is one of the fastest growing media...past 10 years. Since 1986 the volume of direct mail has increased by 60 percent. Expenditure...

Article: Direct Mail's Future Revealed in GAMIS Study
GATFWORLD;  August 1, 2004 ;     533 words ......PIA/GATF, provides an indepth look at direct mail. Kubas Consultants, Toronto, Canada, completed the research for The future of Direct Mail. This study provides market size estimates...advertisers' attitudes and usage of direct mail. According to Kubas, direct mail ...

Article: Why use direct mail? In the face of e-everything, marketers are rediscovering the impact and reach direct mail has to offer.(Running the Business)
Construction Distribution;  August 1, 2006 ;     700+ words ...Why would any company be using direct mail today? Perhaps the best answer is simply that direct mail reaches people--the right people--in more...that Web-based companies rely heavily on direct mail to reach prospects. The largest credit...

Article: First VersaMark(TM) Business Color Press(TM) Installed at Be'eri.
PR Newswire;  May 4, 2000 ;     700+ words ......statements as well as other direct mail products containing...What sold us on the Business Color Press was its exceptional...printing services. The Business Color Press matches our...Printing. The VersaMark Business Color Press may be configured...

Article: Direct mail vs. e-mail: despite its proven track record, marketers were quick to abandon direct mail in the 1990s in favor of "e-mail blasting," but now, the migration is back to direct mail. This article offers tips on running a successful direct mail campaign.(Management & Marketing)
Feedstuffs;  August 8, 2005 ;     700+ words ...WHY would any company use direct mail today? Perhaps the most direct answer is simply that direct mail reaches people--the right people--in...that web-based companies rely heavily on direct mail to reach prospects. The largest credit...

Article: Loyalty servant. (Special Report: Research Index).(Direct mail is discussed)(Illustration)
Precision Marketing;  March 14, 2003 ;     700+ words ...Direct mail has weathered the storms of the downturn...it reaps unrivaled loyalty and sales. DIRECT MAIL'S continued growth has been the remarkable...suggestions that consumers do not like direct mail -- especially since the recent MORI report...

Article: In the mail. (evaluation of The Wellness Encyclopedia and Worth's direct mail packages) (Column)
Direct Marketing;  December 1, 1991 ;     700+ words ...In the Mail Direct mail is the most actively physical of...media involve the eye or the ear. Direct mail centers around the eye and the hand...always doing something physical with direct mail, even if you're discarding it. That...

Article: Direct mail-an effective and growing media
GATFWORLD;  September 1, 2003 ;     700+ words ......PIA members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion in printers...

Article: Direct mail: A little know-how pays big dividends
The Business Journal - Central New York;  September 14, 1998 ;     700+ words ......people think that they can understand direct mail with just a simple grasp of the jargon...get you 1,350 names! Years later, my direct-mail colleagues and I laughed about that...people with erroneous expectations from direct mail. To some marketing people, it is the...

Article: Direct mail: a love/hate relationship. (Canadian Memo )
Direct Marketing;  October 1, 1991 ;     700+ words ...There were 13 billion pieces of direct mail distributed in Canada in 1990 and seven...Canadian consumers like the fact that direct mail helps them to save money or to get good...to mention the money saving aspect of direct mail. Clearly related to what consumers like...

Article: Why use direct mail?(business management)
Air Conditioning, Heating & Refrigeration News;  January 23, 2006 ;     700+ words ...Why would any company use direct mail today? Perhaps the most direct answer is simply that direct mail reaches people--the right people--in...that Web-based companies rely heavily on direct mail to reach prospects. The largest credit...

Article: Firmly sealed: despite the 'junk mail' associations, direct mail remains the most highly tapped resource in direct marketing. And rightly so. David Reed identifies key areas where the medium is thriving.(Special report: research index)
Precision Marketing;  July 9, 2004 ;     700+ words ...THE BULLET-PROOF GROWTH of direct mail is one of the most remarkable features...1991, a total of 2.1 billion items of direct mail were sent. As the economy entered another...investing 2.4bn [pounds sterling] in direct mail, a rise of 270 per cent, and 14 per...

Article: The impact of direct mail video
Public Relations Quarterly;  April 1, 1999 ;     700+ words ...Direct mail videos arrive unbidden in the mailbox...brochures and telefocus telemarketing', direct mail videos have become a popular means of...formal evaluations of the effectiveness of direct mail videos in commercial, political, or prosocial...