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Article: Animal Planet Hunts For Affiliate Revenue.(Brief Article)
- Article from:
- Multichannel News
- Article date:
- September 3, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Animal Planet will revamp its rescue-truck tour promotion to create more revenue-producing opportunities for its affiliates.
Cash generated by the renamed "Animal Planet Rescue Expo" will flow from the sale of up to three local sponsorships, said Discovery Networks U.S. senior vice president of distribution and marketing strategy Lori McFarling. The promotion is also intended to spur consumers to buy various new products and services, she said.
Animal Planet sought to "forge a stronger connection with the local operators and create a powerful opportunity for operators to drive their business," while allowing consumers to "touch and feel the Animal Planet ...