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Article: Can Peugeot find an end to conflict?
- Article from:
- Marketing Week
- Article date:
- July 19, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Following its problems with Carat, PSA has put its media business out for tender. How can it avoid new conflict this time around?
Client conflict, often brushed under the carpet by media agencies as a non-issue, has become a force to be reckoned with as more clients decide to pursue a global marketing strategy.
The long-running saga surrounding the location of PSA Peugeot Citroen's (PSA) [pounds]185m media account covering the UK, Germany, Belgian and Denmark highlights just such an issue.
Only one year after appointing the Carat Group to the business, the car manufacturer has been forced to look elsewhere for a media agency.
Carat ...