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Article: Weight Watchers International and Weight Watchers Franchisees Announce Broad Internet Promotional Agreement.
- Article from:
- Business Wire
- Article date:
- September 10, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
WOODBURY, N.Y.--(BUSINESS WIRE)--Sept. 10, 2001
Weight Watchers International, Inc. and the vast majority of U.S. Weight Watchers franchisees announced today an agreement that will lead to long-term promotion of the Weight Watchers Internet presence.
As part of the agreement, franchisees will help promote two new Internet paid subscription products: Weight Watchers eTools, designed to aid the weight-loss efforts of those attending Weight Watchers meetings; and Weight Watchers Online, for those who cannot join Weight Watchers meetings.
"We share a common goal of making Weight Watchers the leading weight-loss voice ...