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Article: Direct Marketing Planning.(Brief Article)
- Article from:
- American Salesman
- Article date:
- February 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 National Research Bureau. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Like any successful business endeavor, direct marketing takes a commitment of time and resources. If executed properly, these commitments will provide results that are measurable and lead to increased sales and profits.
Direct marketing involves all aspects of the sales, distribution and customer service needs of your product or service that can be measured. When done correctly, direct marketing is pivotal in determining customer needs and guiding the sales of products and services.
Direct marketing consists of those measurable sales and marketing efforts that are responsible for getting your product or service into the hands of your customers. Direct ...