Article: Dealing in Discounts.(pizza-orderers use coupons)(Statistical Data Included)

Pizza-orderers ring up higher checks despite coupons and few add-ons.

National pizza chains see a higher percentage of customers using limited-time deals or coupons than all QSRs, and the numbers have trended up in the last five years. A 26-quarter average shows that 38 percent of fast-food users who ordered pizza on their most recent purchase occasion took advantage of a special promotion, according to the latest Quick-Track survey by Villa Park, Calif.-based research firm Sandelman & Associates. Of all QSR occasions, 19.6 percent included such a deal (see "Done Deals" chart).

[GRAPH OMITTED]

 
Done Deals 
 
Sources of awareness of special deal  ...





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