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Article: Sports plays key sales role for agents. (includes related article)
- Article from:
- National Underwriter Property & Casualty-Risk & Benefits Management
- Article date:
- July 24, 1989
- Author:
CopyrightCOPYRIGHT 1989 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sports Plays Key Sales Role For Agents
Sports play a key role in helping independent insurance agents open doors and close deals, a survey conducted for Sports Illustrated magazine has discovered.
Eighty-percent of the agents responding to a recent questionnaire said they had participated in at least one sport with one or more of their customers during the previous 12-months, while 55 percent said they had taken at least one of their clients to watch a sporting event over that time.
Golf was by far the most popular choice for agents looking to promote a business relationship through sports. Nearly half of the 490 respondents said they had played ...