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Article: Donna does Saks. (designer Donna Karan makes promotional appearance at Saks Fifth Avenue)
- Article from:
- WWD
- Article date:
- July 28, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Donna Does Saks
NEW YORK -- Some 1,500 people turned out to experience the carnival-like DKNY fall launch at Saks Fifth Avenue, which had all the sights, sounds and smells of New York. Of course, Donna Karan was in attendance, too.
The two-hour extravaganza Wednesday drew a record crowd, according to store officials. While customers consumed 1,500 hot dogs, 550 bouquets of cotton candy, 1,200 bags of popcorn, 600 Elan frozen yogurts (in 45 minutes) and 2,000 sodas, some shopping did go on. According to Denise Seegal, president of DKNY, sales during Karan's appearance came to $130,000, with total sales from Tuesday to Thursday at $155,000.
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