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Article: CALLAWAY GOLF AND FROGTRADER ANNOUNCE LAUNCH OF 'TRADE IN, TRADE UP' PROGRAM AND CALLAWAYGOLFPREOWNED.COM.
- Article from:
- PR Newswire
- Article date:
- September 19, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR Newswire, London, September 19. This press release is transmitted on behalf of Callaway Golf Company
Carlsbad, California -
Callaway Golf Company (NYSE: ELY) has announced that its wholly-owned subsidiary, Callaway Golf Sales Company, is teaming up with Tadpole Golf Corp., a wholly-owned subsidiary of FrogTrader Inc., to give consumers the opportunity to "Trade In, Trade Up," and purchase quality, previously-owned Callaway Golf clubs over the Internet.
Callaway Golf's new "Trade In, Trade Up" program allows consumers to trade in their preowned golf clubs in exchange for a credit with leading golf club retailers in several test markets. ...