Article: EA SPORTS Scores Title Sponsorship of Maui Invitational Basketball Tournament.

Business Editors/High-Tech & Entertainment Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 19, 2001

EA SPORTS Maui Invitational Hosted by Chaminade to

Showcase Duke, UCLA, and Other Top NCAA Talent

Electronic Arts (Nasdaq:ERTS) today announced a three-year agreement with KemperLesnik Communications Sports Marketing making EA SPORTS(TM) the title sponsor of the Maui Invitational hosted by Chaminade University. Electronic Arts' EA SPORTS brand becomes the first corporate sponsor in the tournament's 18-year history.

The EA SPORTS Maui Invitational is scheduled for November 19-21, 2001 at the 2,400-seat Lahaina Civic Center, ...

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