|
|
Article: Public Relations Critical Component of Successful Businesses.(Brief Article)
- Article from:
- San Diego Business Journal
- Article date:
- September 10, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
For many, a company crisis is the first introduction a management team experiences when it recognizes a need for a public relations firm.
When "60 Minutes" shows up asking questions about an incident involving the company, executives know professional advice is required.
However, the practice of public relations is much more than simply responding to a crisis. A proactive, strategic public relations plan is a valuable tool. for business people who want to shape the public's image of their company. Indeed, the current economic situation requires that companies take an aggressive stance in their public relations needs in order to remain competitive and, ...