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Article: Women, Minorities, and Insurance: Who's.
- Article from:
- Risk & Insurance
- Article date:
- September 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Axon Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There are several universal truths that guide insurance brokers when they set out each day to target commercial insurance buyers. Insureds, they say, wont professionalism, a thoughtful presentation, and a competitive product that's competitively priced.
Yet these truths often become blurred, skewed not only by the differing personalities of their potential commercial clients, but by the gender or ethnic background of the person at the receiving end of the broker's sales effort.
Some insurance company and broker representatives were leery of broaching the issue of diversity within the commercial insurance market for this story, but others have risen above ...