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Article: IT'S SHOWTIME! THE INTIMATE APPAREL COUNCIL BRINGS THE FIRST-EVER INDUSTRY SPONSORED LINGERIE SHOW TO 7TH ON SIXTH.(Brief Article)
- Article from:
- WWD
- Article date:
- August 27, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When people imagine a lingerie show, the electric image of a Victoria's Secret runway extravaganza at the Plaza Hotel, the Cannes Film Festival or the floor of the stock market comes to mind. But that energy is difficult to duplicate.
In addition to world-class models and a variety of show props ranging from oversized feather angel wings to smoke machines, Victoria's Secret's estimated budget for its annual catwalk extravaganzas has more than doubled to $1 million a production since the first show in 1995.
But a number of executives in the intimate apparel industry -- a small but potent segment that rang up retail sales in excess of $12 billion in ...