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Article: The expanding vistas of Adrienne Vittadini. (women's apparel manufacturer) (company profile)
- Article from:
- WWD
- Article date:
- August 9, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Expanding Vistas of Adrienne Vittadini
NEW YORK -- Licensing, retail stores and a growing lineup of collections comprised of wovens as well as knits are the new avenues of expansion for Adrienne Vittadini, Inc.
It makes a busy agenda for the company that sold its first brightly colored knit sweater only 10 years ago and turned the idea of better-price knit dressing into a gold mine.
The firm's list of licenses -- ranging from handbags to shower curtains -- grows each season. Children's wear and children's swimwear were added in July, bringing the number of licensed product areas to 12.
On the retail front, the firm now plans to open ...