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Article: Elvis Presley To Rock West Coast California Lottery signs up for MDI's Hottest Instant Promotion.
- Article from:
- Business Wire
- Article date:
- September 24, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
HARTFORD, Conn.--(BUSINESS WIRE)--Sept. 24, 2001
The California Lottery and MDI Entertainment, Inc. (OTC BB: LTRY) have reached agreement on what will be the largest Elvis Presley(R) Instant Lottery promotion ever launched, the company announced today.
The Elvis(R) Instant game will include 19 million $2 tickets, the largest to date. MDI's exclusive world-wide lottery licensing program with Elvis Presley Enterprises empowers lotteries to create promotions designed around official Elvis merchandise, memorabilia, movies, music and dream trips.
The California Lottery's Elvis(R) promotion will begin in January 2002 to ...