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Article: Frozen desserts: nan's style in vogue.(frozen and convenience desserts increase share in market)(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- September 1, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UK consumers continue to show a desire for a treat and an indulgence at mealtimes -- and they increasingly love the convenience offered by the freezer department.
The value of the frozen desserts market -- including gateaux -- enjoyed steady growth throughout the late 1990s with year-on-year increases of between 2% and 5%. By 2000 the market was estimated to be worth around 294m [pounds sterling].
Hot desserts have proved a top performer thanks to increased consumer interest in traditional puddings and the rapid, clean and simple preparation option offered by the microwave.
Small cakes and slices have also performed very well in recent years, ...