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Article: American Dental Association launches 'Smile, America' public awareness campaign for the 1990s.
- Article from:
- PR Newswire
- Article date:
- November 6, 1989
CopyrightCOPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AMERICAN DENTAL ASSOCIATION LAUNCHES 'SMILE, AMERICA'
PUBLIC AWARENESS CAMPAIGN FOR THE 1990s
HONOLULU, Nov. 5 /PRNewswire/ -- Dr. Arthur A. Dugoni, president of the American Dental Association (ADA), announced today the launch of the ADA's public awareness campaign for the 1990s -- 'Smile, America.'
The anouncement was made at the 130th Annual Session of the ADA being held in Honolulu, Hawaii.
The campaign is designed to educate consumers on the value of dental health and regular dental care. It will focus on three primary messages. The first, a 'high tech' message, will stress technological advances in the delivery ...