|
|
Article: Creative Sales in Gift Baskets.
- Article from:
- Specialty Coffee Retailer
- Article date:
- September 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The gift-giving season lends itself to gift baskets. Ten retailers share how they're capitalizing on them.
The word used to describe a certain high-quality caffeinated beverages provides a hint as to why many of the establishments that sell it also venture into the gift business. "Specialty," as in "specialty coffee," denotes uniqueness or something that receives extra attention. The best-selling gift baskets are those that capture a customer's attention with their uniqueness of product and presentation.
Combining specialty coffee with other products in a gift basket seems a natural fit for increasing a coffeehouse's bottom line. Coffee retailers ...