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Article: BMP DDB scoops NatMags creative account for Best.
- Article from:
- Marketing Week
- Article date:
- September 6, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The National Magazine Company (NatMags), which publishes Cosmopolitan and Esquire, has awarded its women's weekly title Best's creative account to BMP DDB in a two-way pitch against Bates UK.
BMP DDB has already created a radio ad for the magazine. NatMags does not use any other creative agency for its titles, and it is likely that BMP will pick up more business from the publisher in time.
NatMag's media buying business was not part of the review and will continue to be handled by Initiative Media, which won the account in 1999. Its win followed a three-way pitch against Universal McCann and Media Planning.
Best was one of the titles acquired ...