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Article: Marketing Blunders Continue When Will They Ever Learn?(Editorial)
- Article from:
- Customer Interaction Solutions
- Article date:
- September 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Those of you who have been reading my editorials since 1982 in this publication must know how frustrated I get when I discover marketing blunders on a daily basis all over the place! The problem is not only the fact that these blunders could be corrected, but often no one even makes an attempt to try to fix them.
In my editorial entitled, "The Sad Stare Of Marketing In Corporate America," (http://www.tmcnet.com/ccs/0696/te1po.htm), I clearly pointed out that many marketing managers could not even pass an elementary marketing test in which many could not define marketing adequately. Having said that, I would now like to focus on many of the marketing blunders that ...