|
|
Article: Are CPA Firms Jumping on the New Assurance Services Bandwagon?(certified public accountant)
- Article from:
- The Ohio CPA Journal
- Article date:
- October 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Ohio Society of Certified Public Accountants. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
CPA Web Trust. CPA ElderCare. CPA Performance View. CPA SysTrust. Leaders in the accounting profession are encouraging CPA firms to deliver these new CPA-branded assurance services to current and prospective clients as one way to counter the maturing and increasingly competitive markets for traditional CPA services.
Starting in 1994, the AICPA's Special Committee on Assurance Services and now the Assurance Services Executive Committee have worked to conceptualize assurance services and then to oversee the development, branding and marketing of specific types of these services. More recently, the AICPA's vision project identified assurance services as one of its ...