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Article: A TAXONOMY OF ORGANIZATIONAL IMPRESSION MANAGEMENT TACTICS.
- Article from:
- Advances in Competitiveness Research
- Article date:
- January 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 American Society for Competitiveness. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INTRODUCTION
As the information highway makes ever increasing inroads through the internet into our homes and offices, thousands of commercial, academic, and government organizations have discovered a new medium for conveying information about their products, services, and achievements to interested parties world wide (Cronin, 1994). However, computer-mediated promotions are just the latest manifestation of organizational efforts to favorably shape their organizations' impressions. More conventional media and presentations include: 1) corporate advertising (Sethi, 1977), 2), glossy annual reports (Smilowitz and Pearson, 1989), 3) well orchestrated ...