Article: Beck-toberfest.

Article: Haake Beck credits intensive marketing campaign for ...
Modern Brewery Age;  April 5, 1993 ;     600 words ...Haake Beck no-alcohol brew reported a national sales ... company said. Key to the success was the "Haake Beck Body" promotion launched by the company ... comprehensive marketing program is what catapulted Haake Beck to newer sales heights in the Denver market ...

Article: Haake Beck to debut its newest spots.
Modern Brewery Age;  August 31, 1992 ;     548 words ... ... those who care about their bodies," Haake Beck brew is set to launch a new advertising ... Dribeck Importers president explained, Haake Beck is also isotonic in nature, which ... individuals. "This new approach to Haake Beck will attract consumers from the mainstream ...

Article: Haake-Beck spot stresses "Quality Time." ...
Modern Brewery Age;  May 27, 1991 ;     700+ words ... ... began earlier this month to support Haake-Beck, the German non-alcoholic brew ... This campaign is the first for Haake-Beck, which was introduced into the ... alcohol from full-strength beer, Haake-Beck is fermented with a specially ...

Article: Restaurants aided by Haake Beck. (non-alcohol brew ...
Modern Brewery Age;  October 5, 1992 ;     675 words ... ... Dribeck Importers, Inc., and Haake Beck are offering restaurants help in ... first point-of-sale item from Haake Beck is the "Healthy Selections board ... the day, week or month. Finally, Haake Beck will offer restaurants menu cards ...

Article: Brauerei Beck & Co.
International Directory of Company Histories;      700+ words ... ... company also brews such brands as Haake-Beck, Beck ’ s Dark, Beck ... name of Beck ’ s, while Haake-Beck Brauerei AG would sell its products under the names Haake-Beck, Remmer, and Hemelinger in the ...

Article: Owners Decide to Sell Beck & Co.
PR Newswire;  July 23, 2001 ;     700+ words ... ... Bremen-based brewery Brauerei Beck & Co (Beck's/Haake-Beck), one of Germany's most successful breweries ... s Light, Beck's Dark, Beck's Oktoberfest and Haake Beck non-alcoholic malt beverage in the U.S., Canada ...

Article: Agreement between Brauerei Beck & Co and Interbrew.
PR Newswire;  August 6, 2001 ;     700+ words ... ... support of Interbrew, Beck & Co expects to ... leverage for its global Beck's brand as well as for its regional Haake-Beck and St. Pauli Girl brands ... please contact: Brauerei Beck & Co Interbrew Ulrike ... mail: ugruenrock@becks.de E-mail: corneel ...