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Article: Inside McDonald's. (McDonald's Corp.; includes related articles) (company profile)
- Article from:
- Restaurants & Institutions
- Article date:
- August 21, 1989
- Author:
CopyrightCOPYRIGHT 1989 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INSIDE McDONALD'S As much as McDonald's elates shareholders and delights the under-12 set, the corporation's ways are capable of setting teeth on edge.
McDonald's competitors resent the company not for its threefold sales lead, but for its refusal to join industry fights against minimum-wage hikes and other potentially damaging legislation. What's more, the 34-year-old company rarely participates in industry associations: Not until 1985 did McDonald's join the National Restaurant Association. Executives, however, deflect such criticism. "We prefer to be apolitical," explains Stan Stein, senior vice president of personnel. "It's not productive to get embroiled ...