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Article: Visitors Group in San Antonio, Texas, to Focus on Regional Travelers.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- September 27, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Melissa S. Monroe, San Antonio Express-News Knight Ridder/Tribune Business News
Sep. 27--In the coming weeks, Texans and folks in neighboring states can expect to see and hear more advertisements touting San Antonio as a great place to visit, as tourism officials try to cope with a decline in travel that followed the Sept. 11 attacks.
The San Antonio Convention & Visitors Bureau is reworking its marketing strategy to appeal to people who want to vacation closer to home.
It's expanding its direct mail campaign, visiting with chambers of commerce and placing more print and radio ads.
In buying media advertising, the bureau has ...