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Article: Every magazine needs cover blurbs. (column)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- September 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Every magazine needs cover blurbs
As with any package, the first task of the cover is identity. The publication must be recognized as your magazine. Elements that provide identity are those things that remain the same issue after issue--the logo, the size, the format, and so on. What makes a cover different from a package in a supermarket is that it must combine continuity with change; it must signal that this is a new issue of your magazine.
The illustration is usually the most important element on the cover signaling change. However, the big trend today is the escalating importance of the words. Most people agree that the blurbs or sell lines are a ...