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Article: Getting Teens to Guzzle Milk; Cyber Loot Promotion Serves Up Essential Nutrition with Video Games, Music Cash and Video Game Discounts.
- Article from:
- Business Wire
- Article date:
- October 1, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
WASHINGTON--(BUSINESS WIRE)--Oct. 1, 2001
Starting October 1st, teens nationwide will be cashing in on video games, Music Cash and video game discounts, all for just consuming specially marked gallons of white milk - one of the best nutritional packages around.
Milk, Electronic Arts(R) (EA) and America Online (AOL) have partnered to create the "got milk?(R) Cyber Loot" promotion, which gives teens a one-in-five chance of winning $15 Music Cash(TM) Certificates, EA video games and video game discounts. From October 1 through November 15, 300 million specially marked gallons of white milk across the country will carry Cyber Loot ...