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Article: La Poste To Debut E-Mail Direct Marketing Services.
- Article from:
- The Online Reporter
- Article date:
- October 1, 2001
CopyrightCOPYRIGHT 2001 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Expanding its portfolio of electronic services, the French post office La Poste is getting into the delivery of e-mail and SMS-based direct marketing services to businesses of all sizes. La Poste's foray into that sector is hardly unexpected since its chairman Martin Vial had already indicated the post's interest in being a major player in delivery of mail in all formats.
As part of its new initiative, the post recently invested in a two- year-old French e-mail direct marketing start-up E-Mail Vision. A La Poste spokesman declined to provide details of the investment except to say that it was a minority stake and that the partnership was more strategic than ...