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Article: 'Web Bug' Standards to be Developed; NAI Announces New Program to Address Important Consumer Privacy Concerns.
- Article from:
- Business Wire
- Article date:
- October 5, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Hi-Tech Writers
CLEVELAND--(BUSINESS WIRE)--Oct. 5, 2001
The Network Advertising Initiative (NAI) today announced the launch of a program to develop online industry standards for the use of web beacons, also called "web bugs."
The announcement was timed to coincide with the Privacy 2001 Conference being held in Cleveland, Ohio.
"The use of web beacons is critical to the continued growth and success of the online economy. Web beacons allow us to provide, among other things, more relevant offers to consumers and anonymous reporting to advertisers on the effectiveness of online ad campaigns. At the same time, the online ...