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Article: Games people play: Video-game marketing: $400 mil.(marketing in the United States)(Brief Article)(Statistical Data Included)
- Article from:
- Advertising Age
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As marketers scramble to gauge consumers' mood heading into the all-important fourth quarter, video-game players will stoke demand with the biggest marketing extravaganza the category has ever seen. And despite a raft of dismal economic news and the pall cast by the Sept. 11 terrorist attacks, marketers appear set to let the games begin.
Microsoft Corp., Nintendo Corp. and Sony Computer Entertainment together are poised to spend more than $400 million on U.S. marketing in the fourth quarter-which starts today-to support their video-game consoles and related software. Analysts hold out hope the $7.7 billion interactive entertainment industry will remain a bright ...