Article: Converto: the double-duty jacket premieres. (knapsack converts into a combination jacket-backpack)

OUTERWEAR

CONVERTO: THE DOUBLE-DUTY JACKET PREMIERS

NEW YORK -- Angel De Lagarde's son, Ricardo, kept losing his backpack, so his wife, Cathy, sewed it to the boy's jacket.

De Lagarde decided to market the outerwear innovation and hopes it will make a splash for spring.

The Paris-based designer and president of The American & Orient Co., Inc., took his wife's concept and developed a backpack that unfolds into a jacket with a back pouch. It is being sold in the United States, Europe and Japan under the Converto label. It makes its debut in Paris at next month's pret-a-porter.

The jacket/backpack is produced in China and ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!