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Article: 'We kicked! We screamed! We dragged our feet!' (instituting desktop publishing in business)
- Article from:
- Communication World
- Article date:
- November 1, 1989
- Author:
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Copyright informationCOPYRIGHT 1989 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'We Kicked! We Screamed! We Dragged Our Feet!'
When we felt the pressure to "get into desktop," we seemed to be moving painfully slowly to some of our clients.
But to us at Hoeck Associates, Inc., a graphic design studio just outside Toledo, Ohio, the costs associated with computerizing design and production were a little scary. So were the ads, which seemed to promise the moon, and the trainers, who explained things in a language that only computer jocks could understand.
I'll admit that I was reluctant. I'm from the old school, and really saw nothing wrong with the way we were already doing things. Besides, if what we're really selling is ideas, does it ...