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Article: Merchant creates `real home' atmosphere.(American Home Show Place)
- Article from:
- Home Accents Today
- Article date:
- September 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Home furnishings retailers often talk about creating displays that customers can understand. The thinking is that the furniture displays should be decorated and accessorized thoroughly so that, with a little imagination, the customer can see how everything would fit into her home.
At American Home Show Place in Dalton, Ga., shoppers don't have to use their imagination quite as much as they might at other stores. That's because the retailer built a "dream home" in its superstore showroom.
The 3,500-sq.-ft. show home, which has become a minor tourist attraction in this carpet-mill town in northwest Georgia, between Chattanooga, Tenn., and Atlanta, was ...