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Article: Alphabet food marketing.
- Article from:
- Food Processing
- Article date:
- September 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Putman Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Have ECR, CM and HMR lived up to their promise?
I have asked friends in other industries whether their executives seem to jump from one new savior of the industry to another the way the food industry does. I am totally at a loss when trying to explain to them how the food industry looks for a new technique almost yearly to bring them new profits. I first remember Efficient Consumer Response (ECR). Every food business seminar began with a soliloquy about how ECR would make everyone more profitable if "we all joined in." In theory this may have worked, but after millions of dollars and thousands of hours of time, it seems that little is heard about ECR any more.
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Related newspaper, magazine, and journal articles:
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Article: ECR, the supply-chain key for SMEs, NATION
The Nation (Thailand);
July 31, 2002 ;
661 words
... ... Jeff Hansberry, manufacturing co-chairman for ECR Thailand. Efficient consumer response, or ECR, is the supply-chain management practice aimed at satisfying consumers. The move to ECR by multinational retailers and manufacturers ...
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