Article: Ring in the Holidays With A Free Month of HBO With Purchase of Sony Recording Media.

PARK RIDGE, N.J., Oct. 10 /PRNewswire/ --

Sony Electronics is kicking off the upcoming holiday season with a new campaign offering movie buffs one free month of HBO(R) service when they purchase specially marked packages of Sony recording media multi-packs and, in addition, they are automatically entered for the chance to win a trip for two to an HBO premiere event.

(Logo: Photo: http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOGO )

"Our value-added marketing approach differentiates our recording media products and encourages consumers to develop Sony brand loyalty, while offering incremental support to our retailers," said Tom Evans, vice ...

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