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Article: Ring in the Holidays With A Free Month of HBO With Purchase of Sony Recording Media.
- Article from:
- PR Newswire
- Article date:
- October 10, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARK RIDGE, N.J., Oct. 10 /PRNewswire/ --
Sony Electronics is kicking off the upcoming holiday season with a new campaign offering movie buffs one free month of HBO(R) service when they purchase specially marked packages of Sony recording media multi-packs and, in addition, they are automatically entered for the chance to win a trip for two to an HBO premiere event.
(Logo: Photo: http://www.newscom.com/cgi-bin/prnh/19990804/SNYLOGO )
"Our value-added marketing approach differentiates our recording media products and encourages consumers to develop Sony brand loyalty, while offering incremental support to our retailers," said Tom Evans, vice ...