|
|
Article: Private label products offer surprising choices for quality- and price-conscious consumers.
- Article from:
- PR Newswire
- Article date:
- November 20, 1989
CopyrightCOPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PRIVATE LABEL PRODUCTS OFFER SURPRISING CHOICES
FOR QUALITY- AND PRICE-CONSCIOUS CONSUMERS
NEW YORK, Nov. 20 /PRNewswire/ -- For many consumers, the American shopping experience is most accurately defined by the word "choices."
Do I buy product A or product B; pay full price or buy at discount; select a leading brand or a newcomer? But one of the most important choices is also one of the least understood: The choice between national brands and private label products, also known as store brands.
Although private label has emerged as the choice that combines quality and value, many consumers remain confused. What are the ...