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Article: Brookstone Launches Multi-Channel Marketing Partnership With The Chrysler Brand and Hearst Magazines.
- Article from:
- PR Newswire
- Article date:
- October 9, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NASHUA, N.H., Oct. 9 /PRNewswire/ --
Brookstone, Inc. (Nasdaq: BKST) has partnered with the Chrysler Brand and Hearst Magazines to launch a major cross-marketing campaign for the key Fall and Holiday season. The campaign focuses on the leadership role that Brookstone and Chrysler take in developing innovative, new product designs.
The multi-faceted "Designed and Engineered With You in Mind" campaign will reach 29 million consumers through a 12-page Chrysler advertising section in the November issues of seven Hearst magazines. The partnership will also be represented in Brookstone's store front marketing at 236 locations nationwide; in over eight million ...