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Article: Digital Photography Provides Instant Gratification for Commercial Printers.
- Article from:
- Printing News
- Article date:
- September 24, 2001
- Author:
CopyrightCOPYRIGHT 2001 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most commercial printers who are thinking of investing in digital photography usually do so in order to create a "one-stop" shop. But printers who want to offer digital-capture services need to understand how clients currently satisfy their conventional photography needs, and whether working digitally is something customers want to use to streamline the creative process and their lower production costs.
Capturing images digitally not only eliminates the less joyful aspects of product photography, such as the use of preview-Polaroid prints and film processing. This technology also reshapes the nature of print production by doing away with the need to scan film. ...