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Article: Support Group.(bra purchases come more from discount stores that specialty stores)(Brief Article)(Polling Data)
- Article from:
- American Demographics
- Article date:
- October 1, 2001
CopyrightCOPYRIGHT 2001 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sure, those Victoria's Secret models can turn heads, but when it comes to buying bras, more women are hooked by the likes of Jaclyn Smith and a Blue Light Special. According to Port Washington, N.Y. -based market research firm The NPD Group, 39 percent of the 396 million bras sold last year were purchased at discount stores such as Kmart and Wal-Mart, and only 16 percent were sold at specialty stores like Victoria's ...